Modelling of knowledge as an instrument to improve retail business competitinevess
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Date
2008-06
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
As current society is called “knowledge-based”, knowledge represents the most
important asset. Because a capacity of human’s brain is very limited, models of knowledge as
basis of knowledge-based systems are in a progress in many areas of entrepreneurship. The
article deals with taking advantages on knowledge modelling in the question of retail business
competitiveness; focusing especially on small-scale retail because its competitive position is
substantially impacted with retail chains´ operations. The article presents a rough draft of
knowledge-based model designed in order to enforce small-scale retail competitiveness.
Description
Citation
Trendy ekonomiky a managementu. 2008, II, č. 2, s. 13-19. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/110-cislo2
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/110-cislo2
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Peer-reviewed
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en
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© Vysoké učení technické v Brně, Fakulta podnikatelská