Původ kreativní ekonomiky včetně demonstraci vlivu na hospodářský rozvoj
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2013-12
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
Purpose of the article: This study presents the comprehensive theoretical framework of a new growth theory
called “creative economy”. Recently, more and more of awareness is given to the creativity. Actually, the
European Union nominates the year of 2009 as a year of creativity and innovation. On the other hand there is
still not any unification concept of the creativity.
Methodology/methods: That is why there is a need to formulate new paradigm in a form of creative economy,
so that we would be able to understand the role of creativity in economic and social development. To construct
the basic pillars of creative economy, this study used selected milestones from previous growth theories and
as well is inspired by the period of modern economic growth that began with the emergence of an Industrial
Revolution.
Scientific aim: This theory defines a new emerging paradigm based on the presenting points. In the final
section, theoretical conclusions of this work are documented by outputs obtained thanks to using a New
creative index. This index was designed in such a way to come from the definition of creative economy while
eliminate discrepancies of previous models.
Findings: The current outputs have shown that regions with a significant creative potential (expressed by the
New creative index) are achieving higher rate of economic level, more favorable demographic structure, better
results in employment and in others macroeconomic indicators.
Conclusions: The understanding of the concept of creative economy is the first step for setting strategy that
will lead to ensuring competitiveness in today‘s global world.
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Trendy ekonomiky a managementu. 2013, VII, č. 16, s. 31-40. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1885-trendy-ekonomiky-a-managementu-cislo-16-rocnik-vii
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1885-trendy-ekonomiky-a-managementu-cislo-16-rocnik-vii
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en
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© Vysoké učení technické v Brně, Fakulta podnikatelská