Kritická analýza politiky Evropské unie a jej dopad na firmu E.ON SE
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Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Hlavným cieľom diplomovej práce je kriticky analyzovať politiku Európskej Únie a jej dopad na činnosť nadnárodnej spoločnosti E.ON. Keďže politika Európskej Únie má za cieľ zefektívniť spôsob podnikania vykonávaného v rámci Európskej Únie a okrem iného má predstavovať garanciu zodpovednosti jak spotrebiteľov, tak dodávateľov operujúcich na trhu, tak zámer práce bol definovaný na analýzu politického vplyvu rozhodnutí Európskej Únie a ich dopad na následné strategické rozhodnutia firmy. Analytická čas práce je preto zameraná na analýzu Európskej energetickej politiky s kladením dôrazu na profil spoločnosti E.ON, Európsku energetickú stratégiu, obnoviteľné zdroje, jadrovú energetiku, bezpečnosť energetickej dodávky a na Európsky systém obchodovania s emisiami.
The main aim of master’s thesis is to critically analyse European Union policy and its impact on business of transnational firm E.ON. Taking into account the aims of the EU policy which are defined as streamlining the way business is being conducted within the Union as well as guaranteeing accountability of both consumers and suppliers on the market, the objective of the thesis is specified as the analysis of political influence of EU decision-making and its effect on subsequent strategic decisions within the company. The analytical part of the thesis is therefore focused on the analyses of European energy policy putting emphasis on E.ON’s company profile, EU energy strategy, Renewable energy, Nuclear energy, Security of energy supply and the EU Emissions Trading System.
The main aim of master’s thesis is to critically analyse European Union policy and its impact on business of transnational firm E.ON. Taking into account the aims of the EU policy which are defined as streamlining the way business is being conducted within the Union as well as guaranteeing accountability of both consumers and suppliers on the market, the objective of the thesis is specified as the analysis of political influence of EU decision-making and its effect on subsequent strategic decisions within the company. The analytical part of the thesis is therefore focused on the analyses of European energy policy putting emphasis on E.ON’s company profile, EU energy strategy, Renewable energy, Nuclear energy, Security of energy supply and the EU Emissions Trading System.
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Keywords
Európska Únia, Európska komisia, Európska energetická politika, Európska energetická stratégia. Európska legislatíva, Obnoviteľné zdroje, Jadrová energetika, EU ETS, European Union, European Commission, European energy policy, EU energy strategy, EU legislation, Renewable resources, Nuclear energy, EU ETS
Citation
STAROSTOVÁ, A. Kritická analýza politiky Evropské unie a jej dopad na firmu E.ON SE [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2013.
Document type
Document version
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Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. Vojtěch Koráb, Dr., MBA (předseda)
prof. Ing. Petr Dostál, CSc. (místopředseda)
doc. Ing. Vít Chlebovský, Ph.D. (člen)
doc. Ing. Robert Zich, Ph.D. (člen)
Ing. Lenka Smolíková, Ph.D. (člen)
Date of acceptance
2013-09-19
Defence
Ing. Robert Zich: How do you analyse strategic decisions within the company? Could you describe any concrete link between EU impact and the strategic management of the company?
Ing. Vít Chlebovský: When it comes to the actual situation of the energy market, are companies expecting decrease of their profit or are they trying to keep the profits at actual levels?
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení