Web Site Optimisation
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Vysoké učení technické v Brně. Fakulta informačních technologií
Abstract
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Description
Keywords
optimization, World Wide Web, web sites, Internet, W3C, W3C standards, WAI, WCAG, SEO, SEM, HTML, XHTML, CSS, refactoring, UML, use case diagram, MVC, class diagram, search engine, search engine optimization, search engine marketing, keywords, pagerank, s-rank, back links, URL, URL rewriting, Apache, PHP, mod_rewrite, httpd.conf, Google, Google Analytics, sitemap, XML schema, DMOZ, Seznam, copywriting, bounce rate, optimization, World Wide Web, web sites, Internet, W3C, W3C standards, WAI, WCAG, SEO, SEM, HTML, XHTML, CSS, refactoring, UML, use case diagram, MVC, class diagram, search engine, search engine optimization, search engine marketing, keywords, pagerank, s-rank, back links, URL, URL rewriting, Apache, PHP, mod_rewrite, httpd.conf, Google, Google Analytics, sitemap, XML schema, DMOZ, Seznam, copywriting, bounce rate
Citation
PETRŽELKA, J. Web Site Optimisation [online]. Brno: Vysoké učení technické v Brně. Fakulta informačních technologií. .
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en
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Informační technologie
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práce byla úspěšně obhájena
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Standardní licenční smlouva - přístup k plnému textu bez omezení