A Comparison of the Approaches to Customer Experience Analysis
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Date
2017-09-23
Authors
ORCID
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Referee
Mark
Journal Title
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Volume Title
Publisher
RTU Press
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Abstract
The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research projects on customer experience conducted after the year 2010. The purpose of this is to summarize recent knowledge, get the most comprehensive view on customer experience and its possible decomposition, and to reveal possible relationships between the dimensions.
Description
Citation
Economics and Business. 2017, vol. 31, issue 1, p. 82-93.
http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT
http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT
Document type
Peer-reviewed
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Published version
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en