VRABEC, T. Marketingový plán zvoleného e-commerce projektu [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2021.
Main goal of the thesis is marketing plan proposal for ecommerce project. I evaluate the goal as fulfilled. Prepared marketing plan is based on good and systematic analysis performed. Prepared PEST analysis could be less descriptive and more as a critical analysis - it is not easy to perform PEST analysis within worldwide environment without focus on any specific country or region. Competitive analysis show good author's knowledge of the respective business environment. Proposals of the plan are well structured and logically focused primarily on the communication plan with primary tools in online. Economical evaluation could be more precisely calculated and commented. Thesis is on an appropriate professional level and recommended for the defence. Question: There are several risks mentioned in the thesis related to your plan. Can you prioritize them?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | C | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji, včetně citací | B |
The main objective of the thesis has been achieved. The author used appropriate methods to collect data and did requested analyses. The author interprets satisfactorily the conclusions from the conducted analyses. The PEST analysis is too generic and vague and it is not possible to draw concrete conclusions. The same issue is connected with Porter's five forces analysis. A financial analysis would be beneficial to do in more detail. It would be beneficial to add also a time framework. The formalities and terminology used are of a good standard. Some images are difficult to read (e.g., Pictures 1, 4 or 14). The citation standard is met. More literary resources would be useful for the thesis. Question for the defence: In the economic environment, the author writes: "With around 2.7 billion gamers worldwide, capturing only 10% of the overall audience, would mean a user base of 270 million users, positioning Avatar as one of the most popular social media platforms." How long would it take you to get that many users?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji | C |
eVSKP id 134631