ŠTRAMA, N. On-line marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
The main objective of the thesis has been achieved. The proposed online marketing communication measures are in line with the proposed objective and are structured according to a theoretical framework. The author used appropriate methods to collect data and did requested analyses. The author interprets very well the conclusions from the conducted analyses . However, in the proposal part it would be necessary to elaborate the SEO part more, for example according to headers (H1 - H7). It would be beneficial to create a timeframe in a graphical version as well. There are too much spacing between paragraphs and headings (e. g. page: 74, 76, 78).For chapter 1.2, it would be useful to use more literature sources (not only one). The work has been verified by the Theses.cz system. It determined the similarity with all documents within 5 %. The highest similarity rate is only 1,6 %. Question for the defense: What are the most important risks associated with implementing your proposals?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | C | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji, včetně citací | B |
The bachelor thesis presents proposals in the field of online marketing communication for agricultural company AGRO-REAL, s.r.o. The goal of the work was fulfilled. I recommend the thesis for defense. Defense questions: 1. What are the biggest risks you expect during implementation? Why? 2. Have you also looked at the online promotion of foreign farms for inspiration? If so, what interests you and how does your company differ or agree?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The stated goal of the work was fulfilled. | |
| Zvolený postup řešení, adekvátnost použitých metod | D | Due to the topic of the work, the author chose adequate methods, which could be better processed, e.g. mainly analysis of customers, competition (ideally summarized to compare your farm with competitors according to Table 6) and analysis of current promotion, ta. is very brief, and that is the topic of the work. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | The student demonstrated the ability to interpret the results and draw appropriate conclusions from them. | |
| Praktická využitelnost výsledků | C | The proposals try to be based on the performed analyzes and correspond to the current situation of the company. The proposals are detailed, practically described, including a time schedule for the implementation of proposals and possible costs. There is a lack of a brief definition of possible risks of implementation of proposals and benefits, both financial and non-financial. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | The work has a logical and clear structure and uses a standard division into chapters. Only the gaps in the text could be smaller and 4 levels of division are not used for chapter titles. | |
| Práce s informačními zdroji | B | The author uses adequate information sources, which are appropriately cited. |
eVSKP id 140962