KOLMOSOVÁ, L. Application of Sustainable Development Concept as a Factor of International Competitiveness [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.

Posudky

Posudek vedoucího

Zich, Robert

Student has proved good level of knowledge and ability to work independently on complex project. Student has cooperated with supervisor especially in the beginning of work, Continuous consulting was rather rare. I do appreciate up to date focus of thesis. The topic itself has huge potential and is strategically oriented.

Dílčí hodnocení
Kritérium Známka Body Slovní hodnocení
Splnění stanovených cílů C Definition of objectives is clear. The main objectives is specified with four sub-objectives. Objectives has been reached on rather general level, especially in the context of practical part. The problem is, that topic is very complex and it was difficult to apply all needed analysis and define complex conclussion.
Zvolený postup řešení, adekvátnost použitých metod B Student has applied relevant methods. Description of methodology is rather brief and should be more detailed. Theoretical part define relevant backgroung based on standart literature review. Autor has used traditional concepts of competitiveness and basic framework of sustainability.
Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry C Some parts of analysis are rather generall but student has presented relevant information. Application of SWOT analysis is basic. More detailed competitive comparison should be applied.
Praktická využitelnost výsledků D Proposal is based on the set of four recommendations with brief summary. realization would require more detailed description of all recommendations, detailed evaluation of realization (requirements, contributions, plan of realization etc.) and at least basic economic evaluation. On the other hand, the basic logic of proposal is right.
Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň A Formal aspects of thesis are on required level.
Práce s informačními zdroji, včetně citací A Work with information resources is on required level.
Navrhovaná známka
C

Posudek oponenta

Kojdová, Zuzana

The chosen topic of this Master´s thesis is actual and currently discussed in the Group and the company. Especially in the theoretical part the author used big amount of information resources and the analysis is composed of accurate information. The thesis brought some interesting ideas worth considering and some of them are applicable in the near future. However, some recommendations are difficult to implement due to their dependence on the Group´s strategy and they would require some deeper analysis. Overall the thesis is very practically oriented and I recommend it for defence.

Dílčí hodnocení
Kritérium Známka Body Slovní hodnocení
Splnění stanovených cílů A
Zvolený postup řešení, adekvátnost použitých metod B
Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry A
Praktická využitelnost výsledků B
Struktura práce, použitá terminologie a odborná jazyková úroveň A
Práce s informačními zdroji A
Navrhovaná známka
A

Otázky

eVSKP id 103731