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  • Social Media Metrics Importance and Usage Frequency in Latvia 

    Praude, Valerijs; Skulme, Ronalds (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)
    Purpose of the article: The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia and can be used to evaluate marketing campaign ...