• Sustainable Logistics of End-of-life Vehicles – Trends in Europe 

  Mesjasz-Lech, Agata (Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)

  Purpose of the article: In the article we have focused on the trends determining the development of reverse logistics of end-of-life vehicles in selected European countries. The analysis concentrates on quantity of end-of-life ...

• Human Resource Management Practices and Employee Satisfaction in Microfinance Banks in Nigeria 

  Nwachukwu,Chijioke Esogwa; Chladkova, Helena (Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)

  Committed employees are important for firms to achieve and sustain competitive advantage. HRM practices are tools used by organisations to get the best out of their workers and hence, achieve superior business performance. ...

• Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016 

  Komańda, Marcin (Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)

  Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: ...

• Sensitive Analyze as a Tool for Decision Making within Reorganization of Insolvent Compan 

  Poláček, Tomáš (Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)

  The paper draws on the results of previous studies recoverability of creditor’s claims, where it was research from debtor’s point of view and his/her debts on the Czech Republic financial market. The company, which fell ...

• Hyperparameter Optimization of Artificial Neural Network in Customer Churn Prediction using Genetic Algorithm 

  Fridrich, Martin (Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)

  Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining ...

• Do they Compete Differently? Strategies of MNEs and Domestic Companies in the Environment of the Czech Republic 

  Žáková Talpová, Sylva (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  Purpose of the article: The Czech Republic is still considered an emerging economy and MNEs are important players in most of its markets. Hence, knowledge of their strategies is essential and valuable not only for companies ...

• Success of Family Company: Critical Evidence from the United States 

  Petlina, Anastasia (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  Purpose of the article The purpose of the paper is to define the point of family company’s success. The object of research is family business as an economical phenomenon. There is a double subject of this study: firstly, ...

• Status of a Quality Management System in the Czech Republic as a Condition for Business Competitiveness 

  Kovářová, Kateřina (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  Purpose of the article: Quality management systems are frequently used instruments for strategic management in business. Corporate management understands the importance of proving the quality of their products as well as ...

• Cost of Peace Accounting and National Security in Nigeria: Does it Really Matter? 

  Edesiri, Okoro Godsday; Amaechi, Egbunike P. (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  The cost of ensuring national security is very high, but measuring this cost has received little attention. One way of recording and ascertaining the financial resources expended on national security is via “Peace Accounting. ...

• The Research of Stakeholder Power Impact on Project Implementation 

  Biskupek, Artur (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  Purpose of the article: The article show summarized information about stakeholders and their role in project implementation based on literature review. The second part of the article is dedicated for the research about ...

• Maintenance Management Systems in the Czech Enterprises of Chemical and Food Industries 

  Branska, Lenka; Pecinova, Zuzana; Patak, Michal; Stankova, Monika; Kholova, Pavla (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  The aim of this article is to use the results of the qualitative research to describe the current form of maintenance systems used in enterprises of chemical and food industries, and then to discuss and generalize the ...

• Does Book Values and Earnings Affect Equity Values of Corporate Entities in Nigeria? 

  Jeroh, Edirin (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)

  In this study, we appraised the effect which book values and earnings would have on equity values of quoted corporate entities in Nigeria. In view of this, we obtained secondary data from the published reports of 105 firms ...

• Relationship of reverse logistics and marketing communication in Czech Republic 

  Milichovský, František (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic. Methodology/methods: Paper is based on ...

• Identification and Comparison of Requirements Placed on Brand Managers 

  Wroblowská, Zuzana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  The purpose of the article: Building a strong brand is difficult, even when viewing brands as an essential asset of the company is a lasting trend. So for brand managers to succeed in their job roles, they must possess ...

• Emergence of Industrial Ecosystems in Post-Authoritarian Contexts 

  Grumadaite, Kristina; Jucevicius, Giedrius (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  Purpose of the article: This article analyses cluster emergence in post-authoritarian countries with immature socio-economic context by adapting the approach of industrial clusters as industrial ecosystems and analysing ...

• Estimation of social discount rate for Lithuania 

  Kazlauskiene, Vilma; Stundziene, Alina (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  Purpose of the article: The paper seeks to analyse the problematics of estimation of the social discount rate (SDR). The SDR is the critical parameter of cost-benefit analysis, which allows calculating the present value ...

• Marketing on Social Networks: Content Analysis of Facebook Profiles of Selected Czech E-shops 

  Čeněk, Jiří; Smolík, Josef; Svatošová, Veronika (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  Purpose of the article: The research focused on the identification of types and frequencies of posts added by e-shops and the reactions of fans to the posts. Three e-shops were analysed: Alza.cz, Czc.cz and Mironet.cz. ...

• Risk related behaviour under different ambient scent conditions 

  Gagarina, Alina; Pikturniene, Indre (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)

  The article analyses the effect of two ambient scents (peppermint and vanilla) and their intensiveness on risk related behaviour that is expressed through selected decision making heuristics. Purpose of the article: The ...

• Reconciliation as a tool for decision making within decision tree related to insolvency problems 

  Poláček, Tomáš; Doubravský, Karel; Dohnal, Mirko (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-06)

  The paper draws on the results of previous studies recoverability of creditor’s claims, where it was research from debtor’s point of view and his/her debts on the Czech Republic financial market. The company, which fell ...

• Financial Health of a Commercial Insurance Company and its Coherences 

  Nečas, Svatopluk (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-06)

  Purpose of the article The main purpose of the article is to define the term “financial health of a commercial insurance company” and identify the factors that influence management and its economic results of a commercial ...

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