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  • Teorie prospektů – alternativa k teorii očekávaného užitku? 

    Skapa, Stanislav; Vémola, Martin (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06)
    Purpose of the article: Economic theory has long relied on a descriptively sparse model of individuals behavior based on the premise that people are rational and held in accordance with the expected utility theory, but in ...