Trendy ekonomiky a managementu: Recent submissions
Now showing items 1-20 of 291
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Selected Microeconomic Effects of Ict Firms in Context of Level of Sectoral Concentration: Case Study in Selected Regions of the Czech Republic
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: It is assumed that a strongly territorially concentrated branch that transformed into the sectoral agglomeration of identical companies in terms of the branches is specific for a range of its network ... -
Social Media Metrics Importance and Usage Frequency in Latvia
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia and can be used to evaluate marketing campaign ... -
Comparison of Neural Networks and Regression Time Series in Estimating the Development of the Afternoon Price of Palladium on the New York Stock Exchange
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: Palladium is presently used for producing electronics, industrial products or jewellery, as well as products in the medical field. Its value is raised especially by its unique physical and chemical ... -
Development of Investment Strategy Applying Corporate Social Responsibility
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: Due to globalization processes and technological development, companies are having more influence on global society than ever. Therefore, business misconduct causes enormous harm to stakeholders, ... -
Must Firms Adopt Environmental Accounting? Adoption Challenges in Nigeria
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: The purpose of this paper is to consider why firms find it challenging to adopt environmental accounting. The authors argue that environmental accounting is one of the important vehicles corporate ... -
Succession Planning and Job Commitment: Moderating Role of Employees’ Satisfaction in Selected Beverages Companies in Lagos Metropolis
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-01)Purpose of the article: Succession planning has become a misconstrued phenomenon in a global environment where organisations largely depend on their human resources for achievement, continuity and effectiveness. ... -
Family Relationships and its Influence on Family Wine Firms in the Czech Republic
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)Purpose of the article: There are many a studies by universities and various companies regarding the phenomenon of family business. However, a clear definition of the family business does not exist. Thus, firstly the purpose ... -
Effect of Treasury Single Accounts (Tsa) on the Performance of Ministries, Departments and Agencies (Mda) in Nigeria
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)Purpose of the article: The policy on the Treasury Single Account (TSA) was institutionalized to hedge financial loopholes, promote transparency and prevent mismanagement of government’s revenue by unifying all accounts ... -
Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)The purpose of the article: The author´s interest focuses on human factor of brand managers, as brands and their added value are considered to be among the most important sources of competitive advantage for business in a ... -
Doing Business in Czech Republic after Accession to the EU
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)European Union can be considered as a full integration process including political, safety, social or economic aspects. Economic integration is process of interconnection otherwise separated national markets (by removal ... -
Budget Deficit and Fiscal Administration in Selected Sub-Saharan African Countries
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)Purpose: An examination of budget performance’ relationship with fiscal administration in selected countries of sub-saharan Africa is the thrust of this study. Secondary data from 12 countries in Sub-Saharan Africa (SSA) ... -
M&A Performance and Economic Impact: Integration and Critical Assessment of Methodological Approach
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)Purpose of the article is to investigate and critically discuss existing methodologies employed within the M&A performance framework. Methodology/methods: The research has been carried out as a structured assessment of ... -
Sensitive Analyze as a Tool for Decision Making within Reorganization of Insolvent Compan
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)The paper draws on the results of previous studies recoverability of creditor’s claims, where it was research from debtor’s point of view and his/her debts on the Czech Republic financial market. The company, which fell ... -
Sustainable Logistics of End-of-life Vehicles – Trends in Europe
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: In the article we have focused on the trends determining the development of reverse logistics of end-of-life vehicles in selected European countries. The analysis concentrates on quantity of end-of-life ... -
Human Resource Management Practices and Employee Satisfaction in Microfinance Banks in Nigeria
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Committed employees are important for firms to achieve and sustain competitive advantage. HRM practices are tools used by organisations to get the best out of their workers and hence, achieve superior business performance. ... -
Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: ... -
Hyperparameter Optimization of Artificial Neural Network in Customer Churn Prediction using Genetic Algorithm
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining ... -
Do they Compete Differently? Strategies of MNEs and Domestic Companies in the Environment of the Czech Republic
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)Purpose of the article: The Czech Republic is still considered an emerging economy and MNEs are important players in most of its markets. Hence, knowledge of their strategies is essential and valuable not only for companies ... -
Success of Family Company: Critical Evidence from the United States
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)Purpose of the article The purpose of the paper is to define the point of family company’s success. The object of research is family business as an economical phenomenon. There is a double subject of this study: firstly, ... -
Cost of Peace Accounting and National Security in Nigeria: Does it Really Matter?
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-12)The cost of ensuring national security is very high, but measuring this cost has received little attention. One way of recording and ascertaining the financial resources expended on national security is via “Peace Accounting. ...