Číslo 08, ročník V
Browse by
Recent Submissions
-
Finanční trhy
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article The topics of business analysis has been is rapidly developed approach recently. It is used as a supporting tool for enterprise business goals ensuring through informations systems availability. ... -
Hospodářská krize - vybrané makroekonomické a mikroekonomické souvislosti s projekcí na úrovni regionů
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06) -
Manažment úverového financovania a úverových obchodov
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06) -
A Conceptual Analysis of Current Trends in the Evolution of Risk Management Process
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article The traditional idea of risk management is continually evolving as it enjoys growing popularity in corporations. The paper reviews the risk management procedure within the traditional concept and ... -
Predikční model - nástroj volby a tvorby odměňovacího systému
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article This article firstly summarizes theoretical datum about reward management for manual working professions, describes advantages and disadvantages of single payments system. In second chapter it clears ... -
Advergaming: Application of Knowledge in the Process of the Competitive Advantage Improvement
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article The paper is involved in the utilization of the knowledge in the process of the competitive advantage improvement by means of the perspective marketing tool - advergaming. The objective of the article ... -
Přístupy k měření efektivnosti marketingových činností
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article The purpose of this paper is to find metric from reviewed studies which organization use to measuring own marketing activities with following separating into financial metrics and non-financial ... -
Credit Monitoring – a Core of Credit Risk Management: Theory and Experience
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article Purpose of the article is to identify credit monitoring as a keystone of credit risk management in banks. CRM is widely discussed in scientific literature and in reports of institutions undertaking ... -
Marketingová komunikace prostřednictvím webových stránek ve výrobních podnicích potravinářského průmyslu
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article There is a great potential in enhancing relationships of enterprises with their customers via websites. The article describes an innovative concept of marketing communication through websites, presents ... -
The Dilemmas over Credit Policy Management in a Company
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article The paper identifies the core dilemmas over the establishment of the credit policy in a company. It considers the general scope and basic stages of credit policy management and analyses each stage ... -
Risk Measurement of Equity Markets and Private Investor Behaviour
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of this article The aim of this paper is to evaluate and determine risk profile of equities markets and conclude consequency for private investor portfolios. There is summarized broad issue of risk measuremen with ... -
Vybrané aspekty elektronického marketingu a analýza elektronickej marketingovej komunikácie v praxi
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)The pressure of globalization, digital era and the economic crisis changed the role and the form of marketing tasks. New concepts are emerging, such as viral marketing, guerilla marketing, social communities, but also ... -
Konkurenční strategie zaměřené na spolupráci firem – proces klastrování v ČR
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose This paper deals with current state of scientific knowledge of competitive strategies dilemma. It respects the position that companies have two options of competing. They can rather choose the direct battle with ... -
Overview of the Situation on Photovoltaic Market in Selected Eastern European States
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of this article Purpose is to research situation on photovoltaic markets in Slovenia, Croatia and Hungary. It is focused on market development, market segmentation and product features. Raising trend on photovoltaic ... -
Metodika tvorby obchodních požadavků na informační systém
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06) -
Životní cyklus podniku a vliv na volbu finanční struktury
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article Companies during their existence pass through the phases of their life cycle. Every phase is among others characterized by different availability of financial sources and this fact will significantly ... -
Organizační struktura a její nedostatky v závislosti na velikosti firem v prostředí České republiky
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose of the article: The company organizational structure is determined by many various factors. Among them belong, for example, the grouping of the activities depending on the focus of the company, the level of the ... -
Využití programu Adaptrade při tvorbě investičního portfolia
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-06)Purpose: The paper deals with the creation of an investment portfolio using a proactive approach and technical elements to investment and speculations. Our aim was to perform statistical analysis of selected financial ...
RSS 1.0