Inovační scorecard jako prostředek meření inovační výkonnosti u MSP
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2010-12
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
Purpose The paper deals with an issue of innovation and a company’s performance in a business
environment. The importance of innovation performance measurement is point out in prelude of
this contribution. The purpose of this paper is to present and discus knowledge and findings of
secondary and finally also original primary research into South-Moravian companies within two
projects of Internal Grant Agency Faculty of Business and Management Brno University of
Technology, which were conducted in 2009 and 2010.
Methodology/methods For this analysis a questionnaire survey was used – the results of the
primary research reflect innovative activities from the managers’ point of view. To evaluate
companies’ attitude to innovative activities and their measurement, I choose factors such as
conditions for innovative activities, types of innovative activities, their evaluation, responsibility
for innovation etc. as seen by managers. Also a case study of well known multinational company
Whirpool about their transformation of way how they innovate is included.
Scientific aim The aim of the paper is to gain knowledge and analyze the present situation about
issue of innovation performance measurement as this topic is solved in the Czech and foreign
professional literature and in the Czech business environment.
Findings Author proved with help of questionnaire survey that many companies still don’t
measure their innovation performance although given the importance of innovation as an engine
of growth. Only very few organizations have an effective system for measuring their overall
innovation performance.
Conclusions It was possible to sum up existing knowledge and approaches to innovation
performance measurement by literary search and other relevant information resources. Their
accomplishments and disabilities are compared in accordance with local and foreign experts’
theories. Thanks to this, new and simplifier methodology of innovation performance measurement
for SME called Innovation Scorecard has been described. This methodology is based on
well known system Balanced Scorecard. Unfortunately, implementation of BSC is timely and
financially too challenging for our SME. Therefore some basic elements and approaches to
performance measurement were used for Innovation Scorecard.
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Trendy ekonomiky a managementu. 2011, IV, č. 7, s. 90-104. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/870-cislo7
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/870-cislo7
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cs
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© Vysoké učení technické v Brně, Fakulta podnikatelská