Consumer behavior changing: methods of evaluation
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Date
2009-06
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
The article is devoted to methods of analyses of consumer buying behavior as
well as to evaluation of most important factors what influences consumer
behavior. This research aims at investigations about the changes in consumer
behavior caused by globalization and development of information technologies; it
helps to understand the specific factors what should be taken into account in
evaluation of consumer behavior. The authors employ well-established
quantitative and qualitative methods of research: grouping, analysis, synthesis,
expert method, statistic method, etc. Research findings disclosed that there is
possibility to introduce new methods for evaluation of changing consumer
behavior.
Description
Citation
Trendy ekonomiky a managementu. 2009, III, č. 4, s. 63-71. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/540-cislo4
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/540-cislo4
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Peer-reviewed
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en
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© Vysoké učení technické v Brně, Fakulta podnikatelská