What is so special about the sharing economy: The customer experience view
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The purpose of this paper is to explore the nature of customer experience in the area of sharing economy to better understand the experiential factors the marketing metrics of sharing economy companies are driven by.
Document typePeer reviewed
Document versionFinal PDF
SourceSHS Web of Conferences. 2021, vol. 92, issue 1, p. 1-12.
- Ústav managementu