First Updates to the New Theoretical Framework of Technology Start-up Lifecycle Stages

Abstract

As a result of previous research and the outlined theoretical framework, the concept needs to be further developed, validated, and modified by further research. The technology startup lifecycle is an area that is currently not well-defined. Thanks to further research, this theoretical framework can be developed to a more detailed classification of the stages and their more complex characteristics. Through a collaboration with several technology startups and based on qualitative interviews, we collect relevant data referring to the technology start-up lifecycle. As a result of feedback, we are able to test and develop the theoretical framework, as well as identify other possible directions or approaches. This framework is needed in the next step of research aimed at marketing strategies at a specific stage of the lifecycle of a technology start-up. The outcome of this research is to provide updates to the characteristics of each phase and to suggest directions for further research in this area.