Návrh opatření pro rozvoj značky

Cagáň, Andrej

Proposal for Brand Development Activities

Grade

Altmetrics

Metadata

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Language

angličtina (English)

Study brunch

Entrepreneurship and Small Business Development

Composition of Committee

doc. Ing. Robert Zich, Ph.D. (předseda) doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda) Ing. Veronika Bumberová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) Ing. Miroslav Mandel (člen)

Date of defence

2022-06-16

Process of defence

Supervisor´s questions - answered. Reviewer´s questions - answered. doc. Ing. Lucie Kaňovská, Ph.D. - What are differencies between Finger board and classical board? Answered. Ing. Miroslav Mandel - You mention two brands and four countries. Do you reflect on the culture? Answered. Ing. Veronika Bumberová, Ph.D. - On the page 99 you mention the potentional new generation of customers. Do you count with this factor in your proposal? Answered. Will you consider within KPI evaluation of your proposals, indicators about main competitors on the market? Answered.

Result of the defence

práce byla úspěšně obhájena

Persistent identifier

http://hdl.handle.net/11012/207115

Source

CAGÁŇ, A. Návrh opatření pro rozvoj značky [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.

Collections

2022 [391]