Strategie vstupu společnosti Netflix na český trh
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Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
This diploma thesis critically review an analysis of a market entry strategy of Netflix, which intends to entry the Czech Market, with the objective to propose suitable recommendations. The thesis contains in-depth analysis of the company and current situation of market environment in Czech Republic. Theoretical frameworks are critically reviewed and conducted analysis is consequently used as a core for argumentation and evaluation of the strategic issue. Recommendations for expansion are given on the basis of conducted research and analysis.
This diploma thesis critically review an analysis of a market entry strategy of Netflix, which intends to entry the Czech Market, with the objective to propose suitable recommendations. The thesis contains in-depth analysis of the company and current situation of market environment in Czech Republic. Theoretical frameworks are critically reviewed and conducted analysis is consequently used as a core for argumentation and evaluation of the strategic issue. Recommendations for expansion are given on the basis of conducted research and analysis.
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Citation
DO HAI, L. Strategie vstupu společnosti Netflix na český trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2015.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
prof. Ing. et Ing. Stanislav Škapa, Ph.D. (místopředseda)
doc. Ing. Marek Zinecker, Ph.D. (člen)
doc. Ing. Zdeňka Konečná, Ph.D. (člen)
Ing. Vladimíra Bayerová, Ph.D. (člen)
Date of acceptance
2015-09-17
Defence
supervisor's question - answered
Ing. Kučerová: Can you explain why czech currency is unstable currency? And what does it mean? - answered
Ing. Kučerová: Can you describe unstable currency? - answered
doc. Zich: How do you define business strategy? - answered
doc. Zich: Which concepts do you use to describe business strategy? - answered
doc. Zich: What is positioning? - partly answered
doc. Zich: Explain differences between positioning and targeting. - partly answered
doc. Zich: What is targeting of your company? - answered
doc. Zich: Do you think that Czech channel TV1 is the most important TV channel in Czech Republic? - answered
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení