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  • Cross-cultural variation of color preferences 

    Viková, Martina; Vik, Michal; Kania, Eva (Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních technologií, 2015)
    Color plays an important role in life, which affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts of emotional perception, affects mood. Color is ...