Wyświetlanie pozycji 1-20 z 72

  • Research Results in the Field of Information Support for Innovation Activities 

    Žižlavský, Ondřej; Šmakalová, Petra (Mendelova univerzita v Brně, 2011-06-28)
    The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its ...
  • Methodology for the selection of compensation trade tools in SMEs 

    Milichovský, František; Koleňák, Jiří (De Gruyter Open, 2014-09-30)
    The main aim of this paper is to determine which factors of business tools are important in Czech companies. To find these factors, theoretical information from the area of trade tools and data from primary research (obtained ...
  • German Language Proficiency among Students of Business and Management in the Czech Republic and its Perception 

    Zinecker, Marek; Konečná, Zdeňka (European Association Comenius, 2014-09-30)
    This paper presents the results of an empirical study designed to map German language proficiency among students at Czech universities of business and management. The results of this empirical survey can be summarised as ...
  • The Conceptual Scheme for Managing University Stakeholders Satisfaction 

    Schüller, David; Chlebovský, Vít; Doubravský, Karel; Chalupský, Vladimír (Mendel University in Brno, 2014-10-10)
    Universities have to face many changes in the sector of higher education caused by the current dynamic development in this sector. With the decline in state support, increased competition and unfavourable demographic ...
  • Financial Key Performance Indicators in Engineering Companies 

    Milichovský, František (Budapest University of Technology and Economics, 2015-03-25)
    Performance is usually defined as system of monitoring individual corporate processes on way to produce the appropriate changes in organizational culture, systems and processes. These activities help to achieve optimal ...
  • Marketing Effectiveness: Metrics for Effective Strategic Marketing 

    Milichovský, František; Šimberová, Iveta (Kaunas University of Technology, 2015-04-25)
    The topic of marketing effectiveness is considered to be a very up-to-date subject in the highly competitive environment. Marketing effectiveness may be characterized as the function of improving the process where marketers ...
  • The country-of-origin effect and its influence on consumer's purchasing decision 

    Veselá, Jitka; Zich, Robert (Mendel University in Brno, 2015-04-30)
    The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. ...
  • Humour in experiential marketing campaigns and its perception by Czech university students 

    Navrátilová, Ludmila; Milichovský, František (Mendel University in Brno, 2015-05-11)
    At present, it is necessary to monitor marketing communication strategy connected to actual customers’ needs and requirements. At the same time, there is important to respect gender of customers. The paper provides an ...
  • Development of creative thinking in connection with compensation trades 

    Koleňák, Jiří; Milichovský, František (Mendel University in Brno, 2015-05-11)
    Current business environment in world perspective brings different impact on possible development. During economic crisis in last couple of years world economic growth has getting slower, market shares are rapidly falling ...
  • Effectiveness of marketing activities in engineering in Czech Republic 

    Milichovský, František (Vilnius Gediminas Technical University, 2015-06-30)
    Purpose of the article is to present the selected data obtained from primary research, which concerns the marketing activities use in the Czech companies in view of their industry. Nowadays, high competitive environment ...
  • Analysis of Managerial Mistakes in Selected Czech Companies 

    Veselý, Josef; Khateb, Fabian (IBIMA Publishing, 2015-07-16)
    Researches dealing with managerial mistakes and bad decision-making are very topical due to their impact on the continuance and existence of enterprises. Hence, this study focuses on this issue using a questionnaire survey ...
  • Význam systémů pro plánování výroby při zavádění štíhlé výroby 

    Žákovská, Martina; Medonos, Michal (© NEXSYS, Ltd., Tolstého 5, 811 06 Bratislava, Slovak republic, 2015-07-20)
    Článek uvádí vztah mezi plánovacím procesem ve firmě a iniciativou zavádění štíhlé výroby. Nejdříve jsme vysvětlili princip, kdy zavádění štíhlé výroby je o redukci variability v systému, která vyvolává potřebu vytvářet ...
  • Strategic management tools and techniques and organizational performance: findings from the Czech Republic 

    Afonina, Anna (Tomas Bata University in Zlín, Faculty of Management and Economics, 2015-09-30)
    The purpose of this study is to investigate the current level of strategic management tools and techniques utilization, as well as to explore and identify the impact of management tools on organizational performance in ...
  • Successful innovation by motivation 

    Koudelková, Petra; Milichovský, František (Vilnius Gediminas Technical University, 2015-09-30)
    Innovation is one of the most important factors for business growth. Human capital plays a significant role in the successful process of innovation. This article deals with employee motivation in the innovation process and ...
  • Leadership as a Tool of Strategic Management 

    Slavík, Jan; Putnová, Anna; Cebáková, Andrea (Elsevier, 2015-10-17)
    Purpose of the article: The global economy and the worldwide trends bring new challenges permeating the corporate life. Along with the changing economic paradigm, the political and economic uncertainty brings about an ...
  • Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media 

    Chlebovský, Vít (Mendelova univerzita v Brně, 2015-10-29)
    Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies ...
  • Work-Life Balance Reality among Czech Managers: Staying Halfway 

    Rašticová, Martina; Konečný, Štěpán (IBIMA Publishing, 2016-03-15)
    While developed companies have for a long time, due to efficiency and competitiveness, facilitated better reconciliation of work and family life of their employees; in reality in the Czech Republic these business solutions ...
  • The "Born Globals" Phenomenon in Czech Republic 

    Krejčí Reková, Eliška (VGTU Press, 2016-05-12)
    The aim of this article is to analyse the “born globals” phenomenon in Czech Republic from history until present and to critically evaluate available definitions and their comparison in worldwide con- text. The scientific ...
  • Implementing Lean Production - Application of Little`s Law 

    Medonos, Michal; Jurová, Marie (Mendel University in Brno, 2016-06-25)
    This article is about implementing lean production in a company and problems with this process. Firstly it focuses on the definition of lean production. From literature review we find that there isn’t uniform opinion on ...
  • Phenomenon of "Born Globals“ in the internationalization of small and medium-sized enterprises in the Czech Republic. 

    Šimberová, Iveta; Krejčí Reková, Eliška (International Strategic Management Association, 2016-11-01)
    The article aims to depict the typical features of the internationalization of small and medium-sized enterprises from the perspective of research conducted and available sources, from 1989, and their assessment in connection ...