Evaluation of the Financial Situation of a Company and Proposals for Improvement

Straňanek, Juraj

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Abstract

The aim of this diploma thesis is to assess the financial situation of the company James Lakeland Ltd. between the years 2010 and 2015 based on the selected methods of financial and strategic analysis. The results of financial analysis are compared with recommended values, as well as with the results of two competing companies. The thesis also formulates appropriate proposals to solve the problematic areas.

Keywords

Financial analysis, horizontal and vertical analysis, ratio analysis, differential indicators analysis, Du Pont diagram, Altman index, Kralicek Quick test, PEST analysis, McKinsey 7S model, SWOT analysis.

Language

angličtina (English)

Study brunch

European Business and Finance

Composition of Committee

prof. Ing. Petr Dostál, CSc. (předseda) doc. Ing. Robert Zich, Ph.D. (místopředseda) Ing. Vladimíra Kučerová, Ph.D. (člen) doc. Ing. Zdeňka Konečná, Ph.D. (člen) doc. Ing. Marek Zinecker, Ph.D. (člen)

Date of defence

2016-09-15

Process of defence

Supervisor´s question: answered Oponnent´s question: answered assoc. prof. Zinecker: Why are you prosposing forwards? Did you use cost and benefit analysis in your thesis? aswered

Result of the defence

práce byla úspěšně obhájena

Persistent identifier

http://hdl.handle.net/11012/62258

Source

STRAŇANEK, J. Evaluation of the Financial Situation of a Company and Proposals for Improvement [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2016.

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2016 [427]