Číslo 28, ročník XI
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Sustainable Logistics of End-of-life Vehicles – Trends in Europe
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: In the article we have focused on the trends determining the development of reverse logistics of end-of-life vehicles in selected European countries. The analysis concentrates on quantity of end-of-life ... -
Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: ... -
Sensitive Analyze as a Tool for Decision Making within Reorganization of Insolvent Compan
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)The paper draws on the results of previous studies recoverability of creditor’s claims, where it was research from debtor’s point of view and his/her debts on the Czech Republic financial market. The company, which fell ... -
Human Resource Management Practices and Employee Satisfaction in Microfinance Banks in Nigeria
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Committed employees are important for firms to achieve and sustain competitive advantage. HRM practices are tools used by organisations to get the best out of their workers and hence, achieve superior business performance. ... -
Hyperparameter Optimization of Artificial Neural Network in Customer Churn Prediction using Genetic Algorithm
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-06)Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining ...
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