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Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2017-09)
The purpose of the article: The author´s interest focuses on human factor of brand managers, as brands and their added value are considered to be among the most important sources of competitive advantage for business in a ...