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  • Vývoj poptávky a marketingové aktivity maloobchodníků 

    Starzyczná, Halina; Sýkorová, Pavla (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the Article: In 2010, there was a drop in retail sales in the Czech Republic. In the centre of our attention is a question of how the retailers react to this drop, if they appropriately use the recommended ...