• Systemizace exotických opcí 

    Rejnuš, Oldřich (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: „Exotic options“ are those sorts of optional instruments that, in terms of their properties, overtake restrictions of standard, so called „Plain Vanilla“ options, which means that they show „exotic ...
  • Vývoj poptávky a marketingové aktivity maloobchodníků 

    Starzyczná, Halina; Sýkorová, Pavla (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the Article: In 2010, there was a drop in retail sales in the Czech Republic. In the centre of our attention is a question of how the retailers react to this drop, if they appropriately use the recommended ...
  • Metoda fundamentální analýzy použitá ke komparaci výnosností akciových portfolií a akciových indexů 

    Gottwald, Radim (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: Investing in securities, many individual and institutional investors use the diversification of risk in the framework of their investment strategies. Security risk can be interpreted through the the ...
  • Cross-Cultural Diversity in Business Skills – Lessons Learned from the EWORLD Project 

    Šebestová, Jarmila; Scroggins, Wesley A.; Rozell, Elizabeth J. (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: The main goal of this paper supervised by a US partner is to present part of the results of the global research project regarding the entrepreneurial skills needed for a new business to be successful. ...
  • Finanční výkonnost českých podniků se zahraničním kapitálem 

    Pokorná, Jana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: There is a notion that multinational companies outperform domestic ones. The literature offers many reasons for it. On the contrary some foreign studies show that reality is not so evident. How does ...
  • Measurement of Private Investor’s Loss Aversion 

    Škapa, Stanislav (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: This paper gives an empirical view on behaviorance of private investor who is loss averse and whether a loss aversive private investor should invest into such risky assets as equity? The main focus ...
  • Identifikace role produktového manažera a vytvoření standardní typové pozice Produktový manažer 

    Wroblowská, Zuzana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    The purpose of the article: Is to clarify the profile role of a product manager in present entrepreneurial routine in the Czech Republic. It is said about the Product Manager that he is a product evangelist, responsible ...
  • Sustainable Value Added of Top European Pharmaceutical Manufacturers 

    Straková, Juliana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: This article presents results of an analysis of sustainable value added created by top 5 European pharmaceutical companies in six different environmental resources. We compare value created in the ...
  • Corporate Sustainability Reporting in Czech Companies – Case Studies 

    Dočekalová, Marie (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: Interest in voluntary environmental and social instruments and their communication towards company stakeholders has given rise to the Corporate Sustainability Reporting. Corporate Sustainability ...
  • Communication – Important Means of the Complaints Management 

    Urdziková, Jana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
    Purpose of the article: Effective communication in an organization is one of the preconditions of its operation. The aim of the article is to point out the communication process in the complaints management, to emphasize ...
  • Efektivní přístupy k vedení diverzitních týmů v českých podniccích 

    Szarková, Miroslava (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)
  • Tvorba strategie a strategické plánování. Teorie a praxe 

    Mikoláš, Zdeněk (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-12)