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dc.contributor.authorMachala, Jan
dc.date.accessioned2020-09-01T08:04:13Z
dc.date.available2020-09-01T08:04:13Z
dc.date.issued2020-07-01cs
dc.identifier.citationTrendy ekonomiky a managementu. 2020, XIV, č. 35, s. 73-78. ISSN 1802-8527.cs
dc.identifier.issn1802-8527
dc.identifier.urihttp://hdl.handle.net/11012/195030
dc.description.abstractPurpose of the article: This article aims to identify the perception of customers in the shared economy, specifically their customer experience with Uber, Bolt and Airbnb, and then evaluate what these companies stand out for or what their deficiencies are, and formulate recommendations for them. Methodology/methods: The secondary research from an article in Web of Science and primary research conducted through an online questionnaire. Scientific aim: Find out customers’ views on shared economy services. Findings: Shared economy services are rated very positively, however, there is still a possibility for the development of new services. Conclusions: Customers are satisfied with the services of the shared economy and feel that these services save them time and money and make it easier to solve their problem. They are also willing to recommend these services. However, they are not very loyal to a particular brand. Businesses should focus on building a positive relationship with the brand to build more loyal customers. Companies could also do this by building a community in which their custodians feel good and proud to be part of that community. The limitations of this research are mainly in the narrow focus on three companies in the field of shared economy and also the age of respondents, as the majority of respondents were in the range of 18–34 years.en
dc.formattextcs
dc.format.extent73-78cs
dc.format.mimetypeapplication/pdfen
dc.language.isoencs
dc.publisherVysoké učení technické v Brně, Fakulta podnikatelskács
dc.relation.ispartofTrendy ekonomiky a managementucs
dc.relation.urihttps://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2020.35.73cs
dc.rightsCreative Commons Attribution 4.0 International licensecs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0en
dc.subjectcustomer experienceen
dc.subjectshared economyen
dc.subjectcustomer loyaltyen
dc.subjectrecommendationen
dc.subjectUberen
dc.subjectBolten
dc.subjectAirbnben
dc.titleCustomer Experience in Shared Economy: Recommendations for Companiesen
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
dc.coverage.issue35cs
dc.coverage.volumeXIVcs
dc.identifier.doi10.13164/trends.2019.35.73cs
dc.rights.accessopenAccessen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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Creative Commons Attribution 4.0 International license
Except where otherwise noted, this item's license is described as Creative Commons Attribution 4.0 International license