Show simple item record

Competitor Orientation at the Hi-tech Companies

dc.contributor.authorKaňovská, Lucie
dc.contributor.authorTomášková, Eva
dc.date.accessioned2013-03-14T09:33:15Z
dc.date.available2013-03-20T05:54:21Z
dc.date.issued2012-06cs
dc.identifier.citationTrendy ekonomiky a managementu. 2012, V, č. 10, s. 45-53. ISSN 1802-8527.cs
dc.identifier.issn1802-8527
dc.identifier.urihttp://hdl.handle.net/11012/19567
dc.description.abstractPurpose: The purpose of this paper is to examine the connection between market orientation and mainly competitor orientation and business performance at the hi-tech companies in the Czech Republic. Design/methodology/approach: The paper involves the New Method for measuring of market orientation. Data are collected through the survey and were used for the data analysis. Findings: The paper involves new aspects for perceiving competitor orientation, as a part of market orientation, and business performance. The result concurs with the results of researches of market orientation realized at this branch. Results show that competitor orientation has significant influence on business performance. Research limitations implications: The limitations are based on the methodology used for gaining data. However, the overall response rate is almost 20 %. The hi-tech industry is fast changing. From this reason, there can be many changes and it is impossible to repeat the research at the same companies. Practical implications: Our findings can help to understand market orientation and its relationship to competitors and business performance. Managers can use method for measuring of market orientation and can find out the level of market orientation at their companies. They can compare their results with the published average results of hi-tech companies. Originality/value: The originality of the paper comes from combining market orientation, the view of competition and business performance at hi-tech companies. The measurement of market orientation was made through the New Method. The model of the New method was constructed along after analysis of other 25 methods; we tried to eliminate the failings criticized in other methods.en
dc.formattextcs
dc.format.extent45-53cs
dc.format.mimetypeapplication/pdfen
dc.language.isocscs
dc.publisherVysoké učení technické v Brně, Fakulta podnikatelskács
dc.relation.ispartofTrendy ekonomiky a managementucs
dc.relation.urihttp://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1413-trendy-ekonomiky-a-managementu-islo-10-ronik-vics
dc.rights© Vysoké učení technické v Brně, Fakulta podnikatelskács
dc.subjectMarket orientationen
dc.subjectCompetitionen
dc.subjectBusiness Perfomanceen
dc.subjectHi-tech companiesen
dc.subjectThe Czech Republicen
dc.titleOrientace na konkurenci u hi-tech podnikůcs
dc.title.alternativeCompetitor Orientation at the Hi-tech Companiesen
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
dc.coverage.issue10cs
dc.coverage.volumeVIcs
dc.rights.accessopenAccessen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record