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dc.contributor.authorMilichovský, Františekcs
dc.date.accessioned2021-03-04T11:55:11Z
dc.date.available2021-03-04T11:55:11Z
dc.date.issued2019-01-30cs
dc.identifier.citationSHS Web of Conferences. 2019, issue 61, p. 1-9.en
dc.identifier.isbn978-2-7598-9063-7cs
dc.identifier.issn2261-2424cs
dc.identifier.other155362cs
dc.identifier.urihttp://hdl.handle.net/11012/196402
dc.description.abstractThe paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson’s chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.en
dc.formattextcs
dc.format.extent1-9cs
dc.format.mimetypeapplication/pdfcs
dc.language.isoencs
dc.publisherEDP Sciencescs
dc.relation.ispartofSHS Web of Conferencescs
dc.relation.urihttps://www.shs-conferences.org/articles/shsconf/pdf/2019/02/shsconf_ies2018_01016.pdfcs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectReverse logisticsen
dc.subjectmarketing communicationen
dc.subjectgreen communicationen
dc.titleRelationship of activities in reverse logistics according to sell point in Czech Republicen
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
sync.item.dbidVAV-155362en
sync.item.dbtypeVAVen
sync.item.insts2021.03.04 12:55:11en
sync.item.modts2021.03.04 12:14:25en
dc.coverage.issue61cs
dc.identifier.doi10.1051/shsconf/20196101016cs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2261-2424/cs
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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Creative Commons Attribution 4.0 International
Except where otherwise noted, this item's license is described as Creative Commons Attribution 4.0 International