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dc.contributor.authorLendel, Viliam
dc.contributor.authorKubina, Milan
dc.date.accessioned2013-09-20T11:57:28Z
dc.date.available2013-09-20T11:57:28Z
dc.date.issued2010-06cs
dc.identifier.citationTrendy ekonomiky a managementu. 2011, IV, č. 6, s. 19-26. ISSN 1802-8527.cs
dc.identifier.issn1802-8527
dc.identifier.urihttp://hdl.handle.net/11012/19902
dc.description.abstractGet new customers at a time of economic downturn is a challenge. For organizations whose goal is not only be succeed but also to ensure the survival, a CRM is a solution which provides a quick view of the market and brings value to the business in the longer term. Not all businesses know about the CRM opportunities and new trends in this area. The aim of this article is charting of new trends in CRM (as Mobile CRM, Social CRM, Customer Data Management...) and how to use them during the economic crisis. Analysis of scientific literature, comparative analysis and inductive method were main methods of the research. The analysis of scientific literature allowed revealing new trends in CRM area. From March 2007 to February 2009 we carried out the research specialized in diagnostics of the level of Slovak companies in the CRM area. The purpose of the research was also to find and analyse the current level of Slovak businesses in CRM area. Data gathering was running by two main ways – by personal questioning and by electronic questioning. 230 top managers of Slovak medium and large businesses participated in the research. The results of the survey show the status of using the CRM at relatively high level. Almost half respondents said that CRM is in full operation in the company. But understanding of the term CRM is relatively poor. Respondents have considered the most important preconditions for successful implementation of CRM into the enterprise strategy and planning, effective work with information and high-quality customer base.en
dc.formattextcs
dc.format.extent19-26cs
dc.format.mimetypeapplication/pdfen
dc.language.isoencs
dc.publisherVysoké učení technické v Brně, Fakulta podnikatelskács
dc.relation.ispartofTrendy ekonomiky a managementucs
dc.relation.urihttp://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/738-cislo6cs
dc.rights© Vysoké učení technické v Brně, Fakulta podnikatelskács
dc.subjectCRMcs
dc.subjectsocial CRMcs
dc.subjectmobile CRMcs
dc.subjectelectronic CRMcs
dc.subjectcustomercs
dc.subjectresearchcs
dc.titleNew Trends in Customer Relationship Management and their Application in Slovak Enterprisescs
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
dc.coverage.issue6cs
dc.coverage.volumeIVcs
dc.rights.accessopenAccessen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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