Modelling of knowledge as an instrument to improve retail business competitinevess
Alternativní metriky PlumXhttp://hdl.handle.net/11012/19969
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As current society is called “knowledge-based”, knowledge represents the most important asset. Because a capacity of human’s brain is very limited, models of knowledge as basis of knowledge-based systems are in a progress in many areas of entrepreneurship. The article deals with taking advantages on knowledge modelling in the question of retail business competitiveness; focusing especially on small-scale retail because its competitive position is substantially impacted with retail chains´ operations. The article presents a rough draft of knowledge-based model designed in order to enforce small-scale retail competitiveness.
Zdrojový dokumentTrendy ekonomiky a managementu. 2008, II, č. 2, s. 13-19. ISSN 1802-8527.
- Číslo 02, ročník II