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  • Consumer behavior changing: methods of evaluation 

    Gaile-Sarkane, Elīna; Andersone, Ieva (Vysoké učení technické v Brně, Fakulta podnikatelská, 2009-06)
    The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in ...