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dc.contributor.authorGaile-Sarkane, Elīna
dc.contributor.authorAndersone, Ieva
dc.date.accessioned2013-09-24T08:20:55Z
dc.date.available2013-09-24T08:20:55Z
dc.date.issued2009-06cs
dc.identifier.citationTrendy ekonomiky a managementu. 2009, III, č. 4, s. 63-71. ISSN 1802-8527.cs
dc.identifier.issn1802-8527
dc.identifier.urihttp://hdl.handle.net/11012/19992
dc.description.abstractThe article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies; it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior. The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, synthesis, expert method, statistic method, etc. Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.en
dc.formattextcs
dc.format.extent63-71cs
dc.format.mimetypeapplication/pdfen
dc.language.isoencs
dc.publisherVysoké učení technické v Brně, Fakulta podnikatelskács
dc.relation.ispartofTrendy ekonomiky a managementucs
dc.relation.urihttp://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/540-cislo4cs
dc.rights© Vysoké učení technické v Brně, Fakulta podnikatelskács
dc.subjectConsumer behaviorcs
dc.subjectchangescs
dc.subjectsurveycs
dc.subjectcorrelation analysiscs
dc.titleConsumer behavior changing: methods of evaluationcs
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
dc.coverage.issue4cs
dc.coverage.volumeIIIcs
dc.rights.accessopenAccessen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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