Now showing items 7-11 of 11

  • Teorie prospektu a teorie očekávaného užitku: Aplikace na podmínky České republiky 

    Fojtů, Kateřina; Škapa, Stanislav (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012)
    Purpose of the article: Classical and neo-classical economic theories consider a human as a rational individual making logical decisions and maximizing his profit. But what if it is not the case? People making decisions in ...
  • Udržitelná hodnota naftových společností v České Republice a na Slovensku 

    Straková, Juliana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012)
    Purpose of the article: Sustainable Value Added was introduced as a whole new concept in 2004. Since then, it has gained popularity among some scholars, mostly of the West-European origin. In this article we implement this ...
  • Volba marketingových činností vzhledem k velikosti podniku 

    Milichovský, František; Šmakalová, Petra (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012)
    Purpose of the article: is to present the selected data obtained from primary research, which concerns the choice of marketing activities use in the Czech business environment in view of their size. The current highly competitive ...
  • Výkonnost podniků z informačních a komunikačních aktivit v ekonomické a sociální oblasti 

    Klímková, Markéta; Hornungová, Jana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012)
    Purpose of the article: The purpose of the article is to present some partial results from the specific research, which was focused on the area of business performance in the Czech Republic. These results are supported ...
  • Vývoj controllingu v Polsku 

    Bieńkowska, Agnieszka (Vysoké učení technické v Brně, Fakulta podnikatelská, 2012)
    Purpose of the article: The contemporary research has shown that controlling as a method of management support is gradually becoming more and more popular and recognised in Polish enterprises. This article focuses on the ...