Ústav managementu
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HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0
(MDPI, 2019-08-21)Human Resource marketing (HRM) is focused on the creation of job-position with all relevant parameters such as work specification, wage, and adequate communication of job-offer. Wage is possible to understand not only the ... -
German Language Proficiency among Students of Business and Management in the Czech Republic and its Perception
(European Association Comenius, 2014-09-30)This paper presents the results of an empirical study designed to map German language proficiency among students at Czech universities of business and management. The results of this empirical survey can be summarised as ... -
Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture
(Mendel University Press, 2020-07-01)The paper deals with the possibility to use a strategy map as a tool for the management of a company's strategy. The objective of the paper is to introduce performance factors that are included in the map, playing an ... -
New Business Models Based on Multiple Value Creation for the Customer: A Case Study in the Chemical Industry
(MDPI, 2020-05-11)The paper's objective is to describe business models currently used in terms of sustainable multiple customer creation in the chemical industry in the Czech Republic, namely Section 20.1 in the CZ NACE (Classification of ... -
Digital support to external sustainability communication in self-adhesive labelling industry
(Entrepreneurship and sustainability center, 2020-03-07)The article presents results of empirical research conducted on companies in Europe in the field of paper production and processing, specifically in the field of production of self-adhesive laminate that is used for self ... -
Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development
(MDPI, 2019-09-30)The purpose of this paper is to present fuzzy reasoning as a formal tool for determining the differences in perception of individual communication channels by customers. These differences in customer perception are important ... -
An Experiment to Prove the Effect of Low-Level Magnetic Fields Resulting from Ionospheric Changes on Humans
(De Gruyter, 2017-02-27)The investigation presented in the paper was performed in the laboratories of the Department of Theoretical and Experimental Electrical Engineering, Faculty of Electrical Engineering and Communication, Brno University of ... -
Customers’ behaviour during purchasing vegetarian products in global retail environment
(EDP Sciences, 2020-01-10)Purpose Behaviour in food purchasing is usually associated with personal identity. Vegetarian’s apologist has diverse attitude vis--vis animals and the environment, which affect global nature in the context of national ... -
Perception of social companies at customers’ side in Czech business environment
(The Institute of Technology and Business in České Budějovice, 2020-01-07)The mission of the social business is to create jobs for poorly unemployed people or to significantly care for nature. They are doing so more and more. Their activities bring potential and development for the whole of ... -
Business models, strategy and innovation in the new world of digitization
(The Institute of Technology and Business in České Budějovice, 2020-07-08)The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today s world, including business models. The purpose of the ... -
Digitalization as an enabler of business model dynamics
(VGTU Press, 2020-06-09)The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. ... -
Research Results in the Field of Information Support for Innovation Activities
(Mendelova univerzita v Brně, 2011-06-28)The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its ... -
Význam systémů pro plánování výroby při zavádění štíhlé výroby
(© NEXSYS, Ltd., Tolstého 5, 811 06 Bratislava, Slovak republic, 2015-07-20)Článek uvádí vztah mezi plánovacím procesem ve firmě a iniciativou zavádění štíhlé výroby. Nejdříve jsme vysvětlili princip, kdy zavádění štíhlé výroby je o redukci variability v systému, která vyvolává potřebu vytvářet ... -
A Comparison of the Approaches to Customer Experience Analysis
(RTU Press, 2017-09-23)The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research ...
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