Now showing items 3-6 of 6

  • Identification and Comparison of Requirements Placed on Brand Managers 

    Wroblowská, Zuzana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    The purpose of the article: Building a strong brand is difficult, even when viewing brands as an essential asset of the company is a lasting trend. So for brand managers to succeed in their job roles, they must possess ...
  • Marketing on Social Networks: Content Analysis of Facebook Profiles of Selected Czech E-shops 

    Čeněk, Jiří; Smolík, Josef; Svatošová, Veronika (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    Purpose of the article: The research focused on the identification of types and frequencies of posts added by e-shops and the reactions of fans to the posts. Three e-shops were analysed: Alza.cz, Czc.cz and Mironet.cz. ...
  • Relationship of reverse logistics and marketing communication in Czech Republic 

    Milichovský, František (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic. Methodology/methods: Paper is based on ...
  • Risk related behaviour under different ambient scent conditions 

    Gagarina, Alina; Pikturniene, Indre (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    The article analyses the effect of two ambient scents (peppermint and vanilla) and their intensiveness on risk related behaviour that is expressed through selected decision making heuristics. Purpose of the article: The ...