Now showing items 5-6 of 6

  • Relationship of reverse logistics and marketing communication in Czech Republic 

    Milichovský, František (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic. Methodology/methods: Paper is based on ...
  • Risk related behaviour under different ambient scent conditions 

    Gagarina, Alina; Pikturniene, Indre (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    The article analyses the effect of two ambient scents (peppermint and vanilla) and their intensiveness on risk related behaviour that is expressed through selected decision making heuristics. Purpose of the article: The ...