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  • Identification and Comparison of Requirements Placed on Brand Managers 

    Wroblowská, Zuzana (Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)
    The purpose of the article: Building a strong brand is difficult, even when viewing brands as an essential asset of the company is a lasting trend. So for brand managers to succeed in their job roles, they must possess ...