Browsing Číslo 26, ročník X by Subject "marketing communication"
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(Vysoké učení technické v Brně, Fakulta podnikatelská, 2016-09)Purpose of the article: The research focused on the identification of types and frequencies of posts added by e-shops and the reactions of fans to the posts. Three e-shops were analysed: Alza.cz, Czc.cz and Mironet.cz. ...