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dc.contributor.authorHavíř, David
dc.date.accessioned2017-03-06T09:46:57Z
dc.date.available2017-03-06T09:46:57Z
dc.date.issued2016-12-09cs
dc.identifier.citationWorkshop specifického výzkumu 2016. 2016, s. 9-16. ISBN 978-80-214-5472-9.cs
dc.identifier.isbn978-80-214-5472-9
dc.identifier.urihttp://hdl.handle.net/11012/63852
dc.description.abstractPurpose of the article: The purpose of this paper is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area. Methodology/methods: The paper is built upon secondary research of research papers of renowned authors in the area of customer experience management. Scientific aim: The aim of the article is to find out potential avenues of further research. Findings: Findings confirmed that customer experience is still trending topic in the field of research and management. It constantly evolves raising new questions to be answered and areas to be researched. Conclusions: The paper presents reasons to embrace customer experience management in organizations, brief overview of managerial recommendations and points to potential avenues of further research, such as, co-creation of customer experience, exploration of the experience in business-to-business sphere, public sector or development of customer experience management framework.en
dc.formattextcs
dc.format.extent9-16cs
dc.format.mimetypeapplication/pdfen
dc.language.isoencs
dc.publisherVysoké učení technické v Brně,Fakulta podnikatelskács
dc.relation.ispartofWorkshop specifického výzkumu 2016cs
dc.rights© Vysoké učení technické v Brně,Fakulta podnikatelskács
dc.subjectcustomer experienceen
dc.subjectco-creationen
dc.subjectcustomer satisfactionen
dc.subjectcustomer loyaltyen
dc.titleCustomer Experience Management Overviewen
eprints.affiliatedInstitution.departmentFakulta podnikatelskács
but.event.date9.12.2016cs
but.event.titleWorkshop specifického výzkumu 2016cs
dc.rights.accessopenAccessen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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