Development of Competitiveness of Company

Číhalová, Kateřina

Klasifikace

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Abstrakt

The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.

Klíčová slova

Brand, branding strategy, competitiveness, travel agency, Brand, branding strategy, competitiveness, travel agency

Jazyk

angličtina (English)

Studijní obor

European Business and Finance

Složení komise

prof. Ing. Petr Dostál, CSc. (předseda) doc. Ing. Robert Zich, Ph.D. (místopředseda) doc. PhDr. Iveta Šimberová, Ph.D. (člen) doc. Ing. Zdeňka Konečná, Ph.D. (člen) Ing. Helena Hanušová, CSc. (člen)

Termín obhajoby

2017-09-14

Průběh obhajoby

- You describing student ambasador scheme in your propousal. How would you like to make sure that those student ambasadors will really influence main target customer group aged 35-50? - answered Ing. Vít Chlebovský , Ph.D. - Do customers prefer travel alone or with family? - answered - Describe problem mentioned on page 100? - answered - Which resources did you use? - answered doc. PhDr. Iveta Šimberová, Ph.D. - Who is target group of this company? Ing. Helena Hanušová, CSc. - Where do you see main differences between British and Chinese market? doc. Ing. Zdeňka Konečná, Ph.D.

Výsledek obhajoby

práce byla úspěšně obhájena

Trvalý odkaz

http://hdl.handle.net/11012/69233

Zdrojový dokument

ČÍHALOVÁ, K. Development of Competitiveness of Company [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.

Kolekce

2017 [478]