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Development of Competitiveness of Company

dc.contributor.advisorZich, Roberten
dc.contributor.authorČíhalová, Kateřinaen
dc.date.accessioned2019-05-17T02:13:18Z
dc.date.available2019-05-17T02:13:18Z
dc.date.created2017cs
dc.identifier.citationČÍHALOVÁ, K. Development of Competitiveness of Company [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.cs
dc.identifier.other103732cs
dc.identifier.urihttp://hdl.handle.net/11012/69233
dc.description.abstractThe main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.en
dc.description.abstractThe main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.cs
dc.language.isoencs
dc.publisherVysoké učení technické v Brně. Fakulta podnikatelskács
dc.rightsStandardní licenční smlouva - přístup k plnému textu bez omezenícs
dc.subjectBranden
dc.subjectbranding strategyen
dc.subjectcompetitivenessen
dc.subjecttravel agencyen
dc.subjectBrandcs
dc.subjectbranding strategycs
dc.subjectcompetitivenesscs
dc.subjecttravel agencycs
dc.titleDevelopment of Competitiveness of Companyen
dc.title.alternativeDevelopment of Competitiveness of Companycs
dc.typeTextcs
dcterms.dateAccepted2017-09-14cs
dcterms.modified2017-09-14-14:57:15cs
thesis.disciplineEuropean Business and Financecs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomikycs
thesis.levelInženýrskýcs
thesis.nameIng.cs
sync.item.dbid103732en
sync.item.dbtypeZPen
sync.item.insts2020.03.31 08:35:18en
sync.item.modts2020.03.31 06:19:54en
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
dc.contributor.refereeChlebovský, Víten
dc.description.markBcs
dc.type.drivermasterThesisen
dc.type.evskpdiplomová prácecs
but.committeeprof. Ing. Petr Dostál, CSc. (předseda) doc. Ing. Robert Zich, Ph.D. (místopředseda) doc. PhDr. Iveta Šimberová, Ph.D. (člen) doc. Ing. Zdeňka Konečná, Ph.D. (člen) Ing. Helena Hanušová, CSc. (člen)cs
but.defence- You describing student ambasador scheme in your propousal. How would you like to make sure that those student ambasadors will really influence main target customer group aged 35-50? - answered Ing. Vít Chlebovský , Ph.D. - Do customers prefer travel alone or with family? - answered - Describe problem mentioned on page 100? - answered - Which resources did you use? - answered doc. PhDr. Iveta Šimberová, Ph.D. - Who is target group of this company? Ing. Helena Hanušová, CSc. - Where do you see main differences between British and Chinese market? doc. Ing. Zdeňka Konečná, Ph.D.cs
but.resultpráce byla úspěšně obhájenacs
but.programEconomics and Managementcs
but.jazykangličtina (English)


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