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The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements

dc.contributor.advisorChlebovský, Víten
dc.contributor.authorMesík, Vladimíren
dc.date.accessioned2018-10-21T16:15:09Z
dc.date.available2018-10-21T16:15:09Z
dc.date.created2017cs
dc.identifier.citationMESÍK, V. The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.cs
dc.identifier.other103725cs
dc.identifier.urihttp://hdl.handle.net/11012/69236
dc.description.abstractDiplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti.en
dc.description.abstractThe diploma thesis deals with affiliate marketing in selected company. It points to the specificities and functioning of the Czech affiliate market and compares theoretical knowledge with reality. The main contribution of the work is complex affiliate program proposal enhancing previous effectiveness.cs
dc.language.isoencs
dc.publisherVysoké učení technické v Brně. Fakulta podnikatelskács
dc.rightsStandardní licenční smlouva - přístup k plnému textu bez omezenícs
dc.subjectprovízny systémen
dc.subjectprovízny marketingen
dc.subjectodmeňovanieen
dc.subjectmotiváciaen
dc.subjectpartnerstvoen
dc.subjectvzájomné zarábanieen
dc.subjectaffiliate systemcs
dc.subjectaffiliate marketingcs
dc.subjectremunerationcs
dc.subjectmotivationcs
dc.subjectpartnershipcs
dc.subjectmutual earningcs
dc.titleThe Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvementsen
dc.title.alternativeThe Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvementscs
dc.typeTextcs
dcterms.dateAccepted2017-09-14cs
dcterms.modified2017-09-14-14:27:09cs
thesis.disciplineEuropean Business and Financecs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomikycs
thesis.levelInženýrskýcs
thesis.nameIng.cs
sync.item.dbid103725en
sync.item.dbtypeZPen
sync.item.insts2019.06.21 09:36:21en
sync.item.modts2019.05.18 02:33:49en
dc.contributor.refereeBlažek, Ľubomíren
dc.description.markCcs
dc.type.drivermasterThesisen
dc.type.evskpdiplomová prácecs


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