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Využití Bostonské matice pro identifikaci životní fáze podniku

dc.contributor.authorKonečný, Zdeněkcs
dc.contributor.authorZinecker, Marekcs
dc.date.accessioned2017-11-09T11:55:21Z
dc.date.available2017-11-09T11:55:21Z
dc.date.issued2015-03-02cs
dc.identifier.citationActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2015, vol. 63, issue 1, p. 235-243.en
dc.identifier.issn1211-8516cs
dc.identifier.other113180cs
dc.identifier.urihttp://hdl.handle.net/11012/70184
dc.description.abstractThe main aim of this article is to develop a new model supporting the identification of the particular corporate life stage within the corporate life cycle. This model will be derived from the Boston matrix. The main reason for using this approach as the base for making new model of the corporate life cycle is the fact, that every quadrant of the Boston matrix can be assigned to one phase of the product life cycle and there is supposed, that the phase, in which are most products, determines the phase of the corporate life cycle. For application the Boston matrix by identification phases of the corporate life cycle is necessary to define low and high values of both its variables using some quantities from the model of corporate- and market life cycle by Reiners (2004). So the interval of low and high sales growth is determined by comparing sales of the company and sales of the market and furthermore, there is considered the rate of inflation to eliminate the impact of price changes. And for determination low and high market shares, there are compared the shares of sales and shares of total assets. After that, there will be possible to identify all the quadrants and thus all the individual phases unequivocally, which is the basic advantage compared to most existing models of the corporate life cycle. The following aim of this article is to compare the occurrence of individual phases, identified by this modified model, depending on the sector sensitivity to the economic cycle, measured by the coefficient of correlation between sales on the market and GDP. There are selected two sectors of the Czech economy, namely one cyclical and one neutral sector. Subsequently there is selected a sample of companies from both these sectors. The data are collected from financial statements of companies and from analytical materials by the Czech Ministry of Industry and Trade and by the Czech Statistical Office. On the basis of this research, there were recorded differences especially in the number of companies in the phases of stabilisation and decline, depending on the sector sensitivity to the economic cycle.en
dc.description.abstractCílem studie je navrhnout model umožňující identifikaci životní fáze podniku. Metodicky model vychází z Bostonské matice původně určené pro identifikaci životní fáze výrobku.cs
dc.formattextcs
dc.format.extent235-243cs
dc.format.mimetypeapplication/pdfcs
dc.language.isoencs
dc.publisherMendel University in Brnocs
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensiscs
dc.relation.urihttps://acta.mendelu.cz/63/1/0235/cs
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 Internationalcs
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/cs
dc.subjectBoston Matrixen
dc.subjectCorporate Life Cycleen
dc.subjectMarket Conditionsen
dc.subjectMarket Shareen
dc.subjectSales Growth Rateen
dc.subjectBostonská matice
dc.subjectživotní cyklus podniku
dc.subjectpodmínky trhu
dc.subjecttržní podíl
dc.subjectmíra růstu trhu
dc.titleUsing the Boston Matrix at Identification of the Corporate Life Cycle Stageen
dc.title.alternativeVyužití Bostonské matice pro identifikaci životní fáze podnikucs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomikycs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav financícs
sync.item.dbidVAV-113180en
sync.item.dbtypeVAVen
sync.item.insts2019.06.17 14:03:03en
sync.item.modts2019.05.18 00:41:10en
dc.coverage.issue1cs
dc.coverage.volume63cs
dc.identifier.doi10.11118/actaun201563010235cs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/1211-8516/cs
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen


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Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International