POLAKOVIČOVÁ, M. Marketingový plán vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2021.
The main goal of the thesis is preparation of the marketing plan for fashion company. I see the goal fulfilled. There are performed required analysis with relevant results summarized in SWOT. Just remark - customer base is typically seen as external factor and thus it should be opportunity. The plan is quite well structured, on the other hand it could be more systemic - f.e. according to marketing mix tools. The thesis is on an appropriate professional and formal level. I recommend the thesis for the defence. Question: One of your proposals is new shop open in Prague. Can you estimate total monthly costs related to its operation?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | ||
| Praktická využitelnost výsledků | C | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji, včetně citací | B |
The thesis deals with the marketing plan of a celected company. The main objective of the thesis has been achieved. The author used good methods to collect data and did requested analyses. The author satisfactorily interprets the conclusions from the conducted analyses . The link between the analyses carried out and the concrete proposals is not entirely clear. Why do you suggest using the services of an external marketing company? The services of these agencies are expensive. In Table 6, you list the costs associated with the agency's activities. It is not clear whether these costs are initial or are mothly based. The thesis would benefit from elaborating the timeframe for implementing the proposed measures. The formalities and terminology used are of a very good standard. The citation standard is met. Question for the defence: What are the risks connected with the proposals?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | ||
| Praktická využitelnost výsledků | D | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | B |
eVSKP id 133777