Digitalization as an enabler of business model dynamics
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Date
2020-06-09
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Advisor
Referee
Mark
Journal Title
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Volume Title
Publisher
VGTU Press
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Abstract
The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.
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Citation
International Scientific Conference "Business and Management". 2020, p. 73-83.
http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562
http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562
Document type
Peer-reviewed
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Language of document
en