Business models, strategy and innovation in the new world of digitization
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Date
2020-07-08
ORCID
Advisor
Referee
Mark
Journal Title
Journal ISSN
Volume Title
Publisher
The Institute of Technology and Business in České Budějovice
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Abstract
The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.
Description
Citation
Littera Scripta. 2020, vol. 13, issue 1, p. 1-15.
https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/
https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/
Document type
Peer-reviewed
Document version
Published version
Date of access to the full text
Language of document
en
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Date of acceptance
Defence
Result of defence
Document licence
Creative Commons Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
http://creativecommons.org/licenses/by-nc/4.0/