Číslo 10, ročník VI

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Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06) Měsíček, Libor
Optimalizácia finančného riadenia podnikov pôsobiacich v SR v kontexte súčasných globálnych problémov
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06) Gertler, Ľubomír
Diversity is Reality s podtitulom Effective Leadirship of Diverse Teams in a Global Environment
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06) Szarková, Miroslava
The influence of new management disciplines on the innovation in organizations
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06) Urbancová, Hana; Königová, Martina; Urbanec, Jiří; Fejfar, Jiří
Purpose of the article: The aim of organizations is efficient management leading to a competitive advantage. In the current knowledge economy, employees, their knowledge and potential are considered to be an organizations’ main competitive advantage and their most important asset that determines organizations’ performance and success. By introducing modern areas of management, organizations can quickly identify and utilize knowledge, which enables the rapid application of knowledge in innovations and key processes and thus getting in front of their competitors and gaining a competitive advantage in the market. This article focuses on the impact of applying business continuity management, knowledge management and knowledge continuity management on innovations in organizations and their productivity. Methodology/methods: The article has been prepared based on the analysis of primary and secondary sources, outcome synthesis and the evaluation of results of a questionnaire survey in organizations in the Czech Republic. Scientific aim: The aim of this article is to identify the importance of the knowledge in the process of innovations and modern areas of management and to identify the impact of the implementation of these areas on innovative development that determines an organization’s performance. Findings: The application of these new management disciplines and knowledge of employees has an impact on the organizational processes, innovation, customers, employees and their knowledge and organization´s financial results. Conclusions: Organizations that have made a decision to apply new management disciplines may expect benefits not only in the area of knowledge utilization, innovations and innovative potential, but subsequently also in the increasing of efficiency of the entire organization.
Teorie prospektů – alternativa k teorii očekávaného užitku?
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2012-06) Skapa, Stanislav; Vémola, Martin
Purpose of the article: Economic theory has long relied on a descriptively sparse model of individuals behavior based on the premise that people are rational and held in accordance with the expected utility theory, but in the reality there are many situations when people behave irrationally (e.g. buying stocks when the prices are too hight and selling stocks when prices sharply drop, underwrite the event with an extremely low probability, playing a lottery). We present a number of empirical demonstrations that are inconsistent with the classical theory, expected utility. Scientific aim of this article: The aim of the article is a critically describe the problems related with anomalies of expected utility theory and introduce descriptive theory, a prospect theory, of how individuals choose among risky alternatives. Methodology/methods: The primary and secondary research was applied. Selected scientific articles and other literature published with the theme of expected utility theory and prospect theory are mainly used to support a critical analyse of how individuals choose among risky alternatives. Regarding the primary research the questionaires method was used. Findings: Based on our research, we discovered several situations in the process of individuals decision making among risky alternatives, which are not consistent with some axioms of the theory of expected utility. Therefore, we propose to build on the prospect theory for individuals decision making among risky alternatives. Conclusions: The prospect theory is a descriptive model of decision making under uncertainty. According to this theory, individuals can assess risk through asymmetric valuation function that is defined on gains and losses, is concave to convex on the gains and losses. Prospect theory uses a transformed probability rather than an objective function using weighting. The prospect theory is more representative of human behavior than the expected utility theory.

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