Expanze vybrané firmy na nový trh

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C
Journal Title
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Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Expanze, Nový trh, Rozvoj trhu, Situační analýza, Marketingový mix, Internetový marketing
The aim of this diploma thesis is to evaluate the possibility of Citylife Nottingham expansion into a new market in London and to propose a suitable strategy for this expansion. The company has experience in Nottingham, Leeds, and Sheffield, where their concept is successful and popular with customers. However, there is definitely presumption for success, London differs greatly from these cities, especially by its market size. Thus, this crucial step of expansion into such a large and unknown market must be thoroughly prepared. In this work, internal and external analyses are presented and evaluated. Subsequently, there is introduced a new marketing mix together with the strategy of this expansion.
Description
Citation
BARTOŠOVÁ, M. Expanze vybrané firmy na nový trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2018.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
doc. Ing. Vít Chlebovský, Ph.D. (předseda) doc. Ing. Zdeňka Konečná, Ph.D. (místopředseda) prof. Ing. Mirko Dohnal, DrSc. (člen) prof. Ing. et Ing. Stanislav Škapa, Ph.D. (člen) Ing. Lenka Smolíková, Ph.D. (člen)
Date of acceptance
2018-09-12
Defence
supervisor's question - answered doc. Chlebovský: What's the unemployment rate in London right now? - answered doc. Škapa: Did you use some methodology to identify the factors? - answered doc. Konečná: Have you included the factors, which contain the international character of UK, to your analysis? - answered
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení
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