Digitalization as an enabler of business model dynamics

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dc.contributor.authorTesařová, Marianacs
dc.contributor.authorKrmela, Alešcs
dc.contributor.authorŠimberová, Ivetacs
dc.date.issued2020-06-09cs
dc.description.abstractThe purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.en
dc.formattextcs
dc.format.extent73-83cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationInternational Scientific Conference "Business and Management". 2020, p. 73-83.en
dc.identifier.doi10.3846/bm.2020.562cs
dc.identifier.isbn978-609-476-231-4cs
dc.identifier.issn2029-929Xcs
dc.identifier.orcid0000-0002-1515-0357cs
dc.identifier.orcid0000-0001-6774-8951cs
dc.identifier.orcid0000-0002-9236-4439cs
dc.identifier.other163865cs
dc.identifier.researcheridA-5604-2018cs
dc.identifier.researcheridR-3040-2017cs
dc.identifier.researcheridB-2037-2009cs
dc.identifier.scopus24340324400cs
dc.identifier.urihttp://hdl.handle.net/11012/193367
dc.language.isoencs
dc.publisherVGTU Presscs
dc.relation.ispartofInternational Scientific Conference "Business and Management"cs
dc.relation.urihttp://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2029-929X/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectCustomer relationship managementen
dc.subjectDigitalizationen
dc.subjectBusiness Model Dynamicsen
dc.subjectManufacturing Companiesen
dc.subjectB2Ben
dc.titleDigitalization as an enabler of business model dynamicsen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-163865en
sync.item.dbtypeVAVen
sync.item.insts2024.04.29 09:47:41en
sync.item.modts2024.04.29 09:13:35en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
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